Zuhair Murad Fall 2014 Haute Couture
Don’t make-up and drive.
The executions are beautiful, and the idea is good, but I fear these ads are tainted by the curse of familiarity cast by all those campaigns about texting and driving.
Also, this would be a good time to remember that the same ad three times does not add up to a campaign. For more information about campaigns and how to write them, please check out my earlier post on the subject, which you’ll find here.Advertising Agency:Leo Burnett Tailor Made, Sao Paulo, Brazil
Chief Creative Officer:Marcelo Reis
Executive Creative Director:Guilherme Jahara
Creative Director:Vinicius Stanzione, Alessandro Bernardo
Art Director:Marcelo Rizério
Graphic Producers:Zezinho Lima, Ricardo Sotelo
Art Buyer:Stella Crippa, Mauro Moura
Account:Pablo Arteaga, Cíntia Mourão, Daniela Ferreira, Mirelly Rosa, Giovanna Rodrigues,Nat
Media:Fernando Sales, Daniela Franco, Leonardo Gomes, Paulo Pereira, Fernando Bombonatti
Planner:Marcello Magalhães, Tiago LaraSource: Adeevee
I’m not sure who did these or why, but they’re pretty funny.
Between Dream and Life with @iamlubi and @iamfubi
Rio de Janeiro illustrator Luiza Bione’s (@iamlubi) portraits of herself as a colorful character named Lubi blur the line between daydreams and reality. Luiza has been documenting her life through colorful illustrations for as long as she can remember. As a small child she created a cartoon version of herself called Lubi and has been illustrating herself for the past 18 years. “Through illustration, even bad moments—like waking up with a bad hair day or sitting in traffic for hours—become funny. Drawing also makes virtually any scenario possible: if Lubi wants to visit the moon she can.” Luiza began using Instagram after her boyfriend Paulo Delvalle (@paulodelvalle) suggested it might be the perfect way to really bring Lubi to life, telling her story as if she were a real person. “Last year on Valentine’s day, Paulo made me a card asking me to be his girlfriend. He created an illustrated version of himself called Fubi, and that’s how (@iamfubi) was born. Since then, I’ve been drawing Lubi and Fubi based on our lives as well as all the things we dream of doing.”